Graphic Design

Portfolio.

Packaging Design Brand Licensing Structural Design Print Production Dieline Design Adobe Creative Suite Retail Strategy Typography CAD Design Team Leader Eyewear Development Proficient in Claude AI Proficient in ChatGPT Packaging Design Brand Licensing Structural Design Print Production Dieline Design Adobe Creative Suite Retail Strategy Typography CAD Design Team Leader Eyewear Development Proficient in Claude AI Proficient in ChatGPT
Ian Conlon

Hello!

I'm Ian Conlon, Graphic Designer

With 10+ years of experience specializing in Packaging Design, Brand Licensing, and Retail Strategy for consumer goods companies. Detail-oriented, collaborative, and always focused on design that performs on shelf.

I've managed licensed brands including Ed Hardy end-to-end — from brand approval through production — and designed multi-SKU systems for brands like Bob Mackie, XOXO, Zoo York, and Rebecca Minkoff. When I'm not designing, you'll find me playing guitar, collecting vinyl, or on the basketball court.

Location Manhattan, New York
LinkedIn ian-conlon ↗

Experience

2014 – Present
Graphic Designer
Consumer Goods · Eyewear · Manhattan, NY
License Mgmt
Ed Hardy Eyewear · Rebecca Minkoff
Sunglasses · Ski Goggles · Licensed Eyewear · Full production
Packaging
Bob Mackie · XOXO · JNY
Multi-SKU retail packaging systems
Brands
Ed Hardy · Bob Mackie · XOXO
Jones New York · Zoo York · Rebecca Minkoff

Skills

Packaging Design Brand Licensing Structural Design Print Production Dieline Design Adobe Creative Suite Retail Strategy Typography Proficient in Claude AI Proficient in ChatGPT CAD Design Team Leader Eyewear Development
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Ed Hardy Tradeshow
Brand Licensing
Ed Hardy
Eyewear
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Ed Hardy

I managed the Ed Hardy license end-to-end — from brand approval and art direction through final production specs — bringing Don Ed Hardy's iconic tattoo imagery into a full eyewear collection. The range spans fashion sunglasses and technical ski goggles, each carrying the brand's bold, graphic DNA while meeting the practical demands of the category.

Working directly with the licensor, I developed structural dielines, coordinated print placement across frame substrates, and ensured every piece passed both aesthetic and compliance review before going to production.

Role
License Manager · Designer
Category
Eyewear · Ski Goggles
Brand
Ed Hardy
Eyewear Sunglasses
Love Kills — Leopard Rose
Sunglasses
Love Kills — Leopard Rose
Tortoise frame with rose tattoo print temples.
Eye Con — Tortoise
Sunglasses
Eye Con — Tortoise
Navigator silhouette in rich amber tortoise.
Reflection — Black
Sunglasses
Reflection — Black
Gloss black cat-eye with Hokusai-inspired temple art.
Winter Sport Ski Goggles
Tiger — Blue Mirror Goggle
Ski Goggle
Tiger — Blue Mirror
Chromatic blue lens. Tiger tattoo strap.
Ed Hardy Ski Goggle Model
Ski Goggle
Tiger — Pink Mirror
On-model shot. Pink mirror lens.
Skull & Floral — Pink Mirror Goggle
Ski Goggle
Skull & Floral — Pink Mirror
Skull and cherry blossom print strap.
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JNY Packaging
Packaging
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JNY Box Series
JNY 3-Pack ReadersPackaging
JNY Detail
JNY 3-Pack ReadersPackaging
JNY Shelf
JNY 3-Pack ReadersPackaging
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Bob Mackie Reading Glasses
Packaging
Bob Mackie
Packaging
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Bob Mackie

Packaging design for Bob Mackie's reading glasses line — bringing the designer's signature bold prints and color sensibility into retail-ready packaging. Each pack features a distinctive pattern system, from leopard and tropical florals to graphic geometrics, coordinated across multiple SKUs.

Designed as gift-worthy multi-packs with a hang-ribbon detail, the packaging had to balance visual excitement on shelf with a clear product view and brand hierarchy.

Category
Reading Glasses
Format
Multi-pack · Gift
Brand
Bob Mackie
Bob Mackie Cluster
Reading Glasses
Bob Mackie Collection
Multi-SKU gift pack assortment.
Bob Mackie Readers
Reading Glasses
Bob Mackie Readers
Bold leopard print. Maroon ribbon. 3-pair gift pack.
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Packaging XOXO — Blue Light Blockers
XOXO Blue Light Blockers
Packaging
XOXO
Blue Light Blockers — Hero Shot
Packaging
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XOXO

Retail packaging for XOXO's blue light blocking readers — a category that needed to feel both functional and fashionable. The mint-and-white color system is clean and approachable, with the "Blue Light Blockers" badge as the hero callout.

Designed as a hang-tag retail unit with a clear window to showcase the frame, the packaging communicates the tech benefit without losing the brand's playful, feminine energy.

Category
Blue Light Blockers
Format
Hang-tag · Single unit
Brand
XOXO
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Rebecca Minkoff Sunglasses
Brand Licensing
Rebecca Minkoff
Eyewear
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Rebecca Minkoff

Eyewear design and licensing work for Rebecca Minkoff — a brand known for its effortlessly cool, fashion-forward aesthetic. Translating that downtown New York sensibility into a sunglasses collection required a precise balance of luxury cues and wearable silhouettes.

The work spanned frame development, colorway direction, and temple artwork — maintaining brand DNA across a multi-SKU line from classic to statement styles.

Category
Eyewear Design
Brand
Rebecca Minkoff
Type
Licensed · Sunglasses
Eyewear Sunglasses Collection
Rebecca Minkoff — Chelsea
Sunglasses
Chelsea
Narrow oval, orange tortoise.
Rebecca Minkoff — Rhiannon
Sunglasses
Rhiannon
Multi-tonal taupe frame.
Rebecca Minkoff — Rylee
Sunglasses
Rylee
Bold black frame.
Rebecca Minkoff — Soraya
Sunglasses
Soraya
Large cat-eye, amber tortoise.
Rebecca Minkoff — Willow
Sunglasses
Willow
Oversized square, metal temples.
Rebecca Minkoff — Coco
Sunglasses
Coco
Rectangle with signature gold studs.
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Thank You!

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Contact

Location Manhattan, New York
LinkedIn ian-conlon ↗
Résumé Download PDF ↗
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